THE Bahamas Telecommunications Company (BTC) has introduced its fourth generation (4G) network on Grand Bahama via a soft launch. Coming almost a month ahead of schedule, it follows the official launch of the same technology in New Providence one week earlier. "This is the beginning of our leap into 4G, a leap that redefines the mobile experience in the country," BTC chief executive Geoff Houston said. "In a matter of moments the speed with which we communicate, and the efficiency and reliability of our Internet service, will be catapulted to lightning fast speeds. "This will take effect immediately here at BTC on Pioneers Way, and will roll out throughout most of the populated areas of Grand Bahama in coming weeks. When that happens, Grand Bahama, like Nassau, will be on par with the most advanced telecommunications networks in the world - places like Hong Kong, Central Europe, many parts of Asia and ahead of many areas of the US." Marlon Johnson, BTC's spokesperson, added: "We live in an age where our visitors expect to enjoy the same speed of telecommunications when they travel as they do in their offices or home. "High speed internet and smart phones that serve as a mobile desk are no longer luxuries. They are critical components of our offerings as a country, and we believe that 4G will be very well received in Grand Bahama." The 4G platform is expected to go live in Abaco and Exuma by the end of the of the 2012 first quarter, with the remaining Family Islands all experiencing faster telecommunications by the end of that year. BTC is also enhancing its retail stores throughout the Bahamas, and increasing its retail footprint to some 50 stores over the next two years, creating jobs and entrepreneurial opportunities. In Grand Bahama, the store on Pioneers Way is scheduled for a major renovation.