Monday, February 23, 2009
BAHAMIAN Brewery and Beverage company received a major boost with international exposure when a top tennis star sported their product several times during the latest Grand Slam on the ATP Tour.
Former world No.1 Australian professional tennis player Lleyton Hewitt wore both "Sands" and "Strongback T-shirts during a press conference for the Australian Open.
"It's the best thing. We were overwhelmed when we were sent pictures of Hewitt wearing our shirts on tour," said CEO James 'Jimmy' Sands.
"It's a huge honour to have such an acclaimed athlete sporting our paraphernalia and giving us such great international exposure for our products. Plus, he also promoted our country to millions of viewers, that's just an extra bonus."
According to the Australian Herald Sun:
"Hewitt, Australia's great survivor, has donned the "Strong Back'' and "Sands'' brands on his chest, they are both beers. And beers of choice for Hewitt, who lives in the paradise where the brews are concocted."
Hewitt, who was interviewed during the Australian Open, sported the Bahamian Brewery and Beverage companies 'man in the boat' logo for on-court interviews and the company's Strong Back T-shirt for pressroom coverage.
Hewitt suffered a terrible toe injury last year and is making a comeback. He is expected to represent Australia in the Davis Cup this month.
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