REPRESENTATIVES from both Baha Mar and the government have met to discuss marketing strategies to attract tourists.

The goal was to create strategies that would benefit both Baha Mar and The Bahamas.

Chief among the strategies being discussed is Baha Mar’s potential to attract a greater numbers of tourists from untapped, high potential markets such as Latin America and China.

“Marketing Baha Mar effectively and attracting increasing numbers of visitors to The Bahamas is our number one goal.

“The strong relationship that we have with the Ministry of Tourism is part of advancing that effort.

“Baha Mar’s success will be a win for the people of The Bahamas”, said Denise Godreau, chief marketing officer at Baha Mar.

Baha Mar is scheduled to open in December 2014.

The Baha Mar Casino & Hotel, with 1,000 rooms, is the centerpiece of the resort, and includes a 100,000-square-foot Las Vegas-style casino – the largest in the Caribbean region.

A 700-room Grand Hyatt, a 300-room Mondrian, a 200-room Rosewood Hotels & Resorts and the 694-room Meli� complete the accommodations at Baha Mar.

Amenities will include the 18-hole, 72-par championship Jack Nicklaus Signature Golf Course, 200,000 square feet of convention facilities including a 2,000-seat performing arts centre and an art gallery with the largest curated collection of Bahamian art; more than 30 restaurants, nightclubs and bars; two spas, including the 30,000-square-foot spa; designer boutiques, a beachfront sanctuary and a private island.