The Bahamas’ second mobile operator says it is “not planning to lose”, as it kicked-off its market entrance with the introduction of the ‘Aliv’ brand, promising to deliver a superior experience and customer plans.

Speaking at a ribbon cutting ceremony at NewCo 2015’s Soldier Road and Highbury Park headquarters, vice-president of sales and marketing. Johnny Ingle, said: “We are leveraging an extremely dynamic infrastructure.

“NewCo has built strong foundational platforms that enable world class offerings. It’s critical that NewCo delivers on its promise. NewCo, in this very short period of time, is well positioned now to produce a fresh, compelling and enduring brand into the marketplace.

“The time is right in the Bahamas for choice, for value, for service and care. The people of The Bahamas deserve it.”

Cable Bahamas has a 48.75 per cent equity stake in NewCo 2015. The majority 51.75 per cent stake is owned by the Government through HoldingCo.

Prime Minister Perry Christie reiterated the Government’s intention to sell this interest as quickly as possible to private Bahamian institutional investors, but there has been no indication of when this will occur and how, with all talk of an imminent private placement having melted away.

NewCo expects to launch its services on November 23. “We’re the challenger. We’re hungry, humble, teachable, we have something to prove and we’re willing to serve. We’re not stuck in our ways, and we’re certainly not planning to lose,” said Mr Ingle.

He added that the company will introduce a ‘first world’ brand experience over two LTE networks. NewCo has made a multi-million dollar investment in its infrastructure.