‘NFL Lovers’ campaign a treat for winners, Dolfans

By RENALDO DORSETT

Tribune Sports Reporter

rdorsett@tribunemedia.net

THE official beer of the National Football League, Bud Light’s regional Caribbean division along with local distributors Bahamian Brewery and Beverage Company, continue to give fans an opportunity to experience the sights, sounds and feel of the game through its “NFL Lovers” campaign.

This particular group of local and USVI winners were on hand at Hard Rock Stadium for the Miami Dolphins’ unlikely 34-33 win over the New England Patriots Sunday afternoon.

The campaign culminates with a group of winners with a trip to Super Bowl LIII in Atlanta, Georgia.

The group enjoyed a weekend of Bud Light-powered amenities, including the Bud Light Backyard tailgate just outside the stadium.

Like a team of professional beer drinkers, Bud Light outfitted the team in Bud Light NFL Lovers jerseys, letterman jackets, baseball caps and flanked by promotional models.

Last season, the promotional campaign concluded with a joint celebration both in Nassau and in Minnesota for Super Bowl LII.

In Nassau, Bud Light hosted a Mega Watch Party at the Cricket Club Pub and Restaurant on West Bay Street.

The cricket bowl was transformed into a stadium atmosphere complete with a miniature football field, sideline bleachers, a trio of supersized LCD screens and interactive amenities for partygoers.

During Superbowl LII, partygoers were connected to the winners live on location in Minnesota at the big game, connecting Bud Light patrons across two countries.

In 2015 Bud Light, the official beer of the NFL since 2011, renewed its sponsorship through the 2022 Super Bowl. And parent company Anheuser-Busch InBev paid $1.4 billion to do so.

When the company inked the deal, Bud Light became the first NFL sponsor permitted to use game highlight footage on its website and social media pages.