Tourism pitches to US businesswomen


Tribune Business Editor

THE Ministry of Tourism has sold the Bahamas' benefits to more than 1,200 influential businesswomen from across the US.

Already a corporate sponsor of the Black Enterprise Women of Power Summit (BEWOP), the Ministry took centre stage at the final luncheon of the organisation's three-day conference in Orlando.

Led by Linville Johnson, director of multicultural markets, the Ministry of Tourism gave a presentation featuring visuals of the Bahamas' beaches, clear waters and other attributes.

It also gave two winners of the event's social media promotion trip giveaways to Baha Mar's Grand Hyatt and Rosewood properties.

Mr Johnson said: "2018 was a pivotal year as we move closer to Black Enterprise making an announcement in hosting a signature event in the Bahamas. There was a major buzz that something was imminent.

"Black Enterprise continues to be a key strategic partner in the multicultural US market, giving us a platform to reach decision makers and women's corporate organisations.

"The Bahamas will continue to broaden and deepen ties with these partners, the aim being to develop major group movements and incentive trips to our islands.

"In fact, the team proudly boasts netting several groups from this event scheduled to roll out between 2018 and 2021.

"The revenues for these groups will infuse potentially millions into the Bahamian economy," he said.