Bringing the Super Bowl experience to The Bahamas

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The famed cricket field was transformed into a football gridiron to give the feeling of being on the 20-yard line while watching the Super Bowl. Photo - Javear Cleare for Barefoot Marketing

The Cricket Club oval was transformed into football gridiron just in time for Super Bowl 53.

On Sunday, February 3, scores of football fans turned out for the Super Bowl party courtesy of Bud Light and its local distributor, the Bahamian Brewery & Beverage Company.

Game Day viewers showed up in their team shirts for the showdown between the Los Angeles Rams and the New England Patriots in Atlanta.

Bud Light Caribbean trade marketing manager Manuel Bartolo said: “For this high stakes game, we wanted to give our Bud Light fans the feeling of being as close as the 20-yard line, all while enjoying the great taste of Bud Light.”

In addition, one fan won a trip for him and a guest to the game itself at the Mercedes Benz Stadium in Atlanta, Georgia.

For Mario Tynes, the winner of the Super Bowl Sunday prize package, news that he was headed to see the game came as a complete shock.

“I actually thought it was a prank call,” he joked. “It was the first time I’d ever won anything and the experience was beyond anything I could have fathomed.”

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Cheerleaders at the Super Bowl Sunday event.

Tynes’ name was chosen from thousands of entries giving him and a guest a full access ride which included airfare, accommodations, exclusive NFL and Bud Light merchandise and beer.

“I got to experience two major concerts, cold beers at every turn, amazing food and of course the surreal feeling of being in the Super Bowl Stadium,” he said.

“I’ll never forget this experience or the company that afforded me the opportunity. I’ll just also have to embrace my beer belly.”

“We love the opportunity to give back to our loyal customers and this trip to the biggest football game of the year, was another great opportunity to do just that,” said BBB executive marketing manager Wellington Seymour, who accompanied the winner and his guest, helping them document the entire experience.

The celebrations were a culmination of a months-long promotion which also sent a group of 13 to Bahamian fans to watch the Dolphins play the Patriots in a game at the Hard Rock Stadium in December.

The lucky 13 joined other Bud Light winners from the US Virgin Islands and Bermuda.

The lucky winners received the full celebrity treatment; complete with private dinners, Bud Light paraphernalia and access to exclusive Bud Light Tailgate events at the Bud Light Back Yard Party.

“This promotion was the perfect way to close out a phenomenal football season,” said Mr Bartolo, “and fans of our brand can continue to expect a super product and a super experience at every single game.”