Thursday, February 13, 2020
A Freeport-based brewery has further expanded its product offering with a deal to act as the exclusive Bahamian distribution agent for Pernod Ricard's wine and spirits brands,
Bahamian Brewery and Beverage Company said the tie-up with Pernod Ricard's Caribbean and Central American operation would help to further diversify its product portfolio while also expanding its presence in the wines and spirits segment.
Describing Pernod Ricard as being in the "top two" for global wines and spirits sales, Bahamian Brewery and Beverage Company will give Bahamian drinkers access to brands including Martell Cognac, Jameson Irish Whiskey, Absolut Vodka and Kahlua Liqueur, as well as premium Champagne brands such as Mumm and Perrier-Jouët.
“We are excited that Pernod Ricard has chosen Bahamian Brewery to represent their brands here in the Bahamas. It speaks to our achievements, our impeccable reputation, and growth in the market. This move will help us farther diversify our portfolio and have a stronger presence in the market in the wine and spirits side of the business,” said general manager, Gary Sands.
“Pernod Ricard is one of the largest and most prestigious wine and spirit companies in the world with brands like Absolute Vodka, Jameson Irish Whiskey and Perrier-Jouet Champagne, just to name a few.”
“I am the third generation Sands in the liquor business, and I am proud to be bringing companies like Pernod Ricard back into Bahamian hands,” added Mr Sands. “My father started this company with 14 employees and a beer he created called Sands.
"He had no brand equity besides his name, amazing employees, and a great tasting beer made for Bahamians by Bahamians. Now, with this acquisition, we represent the largest beer company in the world, AB InBev; largest tobacco company, Phillip Morris; and now Pernod Ricard.”
Pernod Ricard products will become available in all the brewery's Jimmy’s Wine & Spirits retail stores.
“We are excited to announce our new partnership with our new distributor in The Bahamas, Bahamian Brewery & Beverage Company,” said Luis Pabon Salas, business development manager for Pernod Ricard. “We have great confidence in this partnership, and predict major growth for Pernod Ricard as we work to bolster our brand offering and further redefine our footprint in the marketplace.”