SUPER VALUE CHIEF: FOOD COST UP 30% – Roberts reveals assessment of 15 common items

By NEIL HARTNELL

Tribune Business Editor

nhartnell@tribunemedia.net

Super Value’s principal yesterday said a review of 15 commonly-bought items revealed The Bahamas sustained food inflation of around 30 percent over the past two years, adding: “The customers are re-training us.”

Rupert Roberts told Tribune Business that the simple assessment, involving products shoppers purchase on a weekly basis such as bread, rice and poultry, exposed that the extent of food price increases between 2021 and 2023 was triple or three times’ what some of his buyers had projected

And, predicting that surging global oil prices will send Bahamian gasoline prices to $6.25 per gallon within weeks, he predicted that the ever-increasing cost of living - and the crisis it poses for many middle and lower income households - will take a growing cut of Super Value’s sales and those of all grocery retailers.

“Somebody asked the buyers what they thought inflation was since 2021,” Mr Roberts told this newspaper. “They said probably 10 percent. I had the Abaco store take 15 items that customers buy each week, and it came to 30 percent.... The figure was more like 30 percent. We tried to pick the items everybody shops for every week - the bread, the rice, the poultry and milk. That’s what we came up with.”

He added that Super Value and its buying team were paying especially close attention to their customers’ shopping habits to identify which products are either too expensive or not popular. Any items that are not selling are “sold-off” at half-price to ensure all inventory is exhausted before their expiry date and then never purchased again.

“Things the customers are avoiding, pricey merchandise, I suppose cooking oil and mayonnaise, the items that always take the increase, we sell them off at half-price to meet the expiry date and probably never order them again in history,” Mr Roberts explained. 

“Customers are retraining us. Anything that’s too expensive we will not buy or re-order. Any new brand at a lower price, if they don’t like the flavour then we don’t buy it. We try it and eliminate it. I’ve said to the buyers that the customers are teaching us when the prices are too high, they are teaching us when they don’t like the flavour or when they don’t like a new item.

“We just sell it off at a low cost and get rid of it, and don’t go there no more. We’re certainly trying to keep the cost of living down; that’s why we’re working so hard. Those items that went too high, and the customers stopped buying, we are able to take them, sell them off a half-price to beat the expiry date, and put two-thirds of the money back in the bank.”

The Super Value principal, though, warned that food price inflation is having a negative impact on health because it is pushing many consumers to lower price foods that are not positive for their wellness. “It’s driving the consumer to the more economical, unhealthy foods, which is the wrong way to go because it impacts the health of the nation,” Mr Roberts told Tribune Business. 

While prices for around two-thirds of Super Value’s inventory have “levelled off” for the moment, including rice, canned meats, canned fish and the likes of mayonnaise and cooking oil, others have continued to rise. Sugar prices are rising every quarter, while Procter & Gamble-branded products are likely to increase in cost by 3-5 percent when the next shipment comes in. Kraft-branded items, too, are set to increase.

“There are a couple of commodities that keep going up. I don’t know what’s driving it,” Mr Roberts said. “Pork is going up already. Pork has gone up at least about three weeks ago, and bacon is following it. Hams will be at least 20 percent higher than last year, and turkeys. 

“We’re doing the best we can. We did some advance buying, paying and putting into storage for shipment. We’ve fought hard to make deals and get the best price. A lot of buying habits have changed. I predict that in five years we will be buying more out of Brazil than we will be buying from the US, pork and chicken coming from Brazil. We have mayonnaise in the warehouse now from Egypt at half the price of the US.

“The buying habits of countries have changed. A lot of sources of supply have changed. I think the wholesalers and retailers are to be commended on the job they’ve done for the public and the country. They’ve really worked hard to source the best price, and the lower the price the more sales we can get in,” he continued.

“When the price peaks the customers stop buying.... We hate to put high prices or price increases out there because we know what it means. It means two-thirds of the customers are not meeting their budgets now, so when we give them another price increase it really hurts.”

Mr Roberts also voiced fears that rising energy and transportation costs, via Bahamas Power & Light (BPL) and higher global oil prices respectively, are continually squeezing consumer purchasing power. “I expect gas to go to $6.25 per gallon this week or next,” he told Tribune Business. “The gas stations and BPL are taking our sales. It’s cutting into the grocery budget.” 

Comments

ohdrap4 says...

The price of rice will go even higher, as several Asian countries are restricting export.
And macaroni too, as there is a shortage of hard wheat worldwide.

I have purchased several products from Mexico and Brazil recently from super value. They are marginally less expensive.

And, when I see the products at half price, I buy extra.

Posted 21 September 2023, 9:24 a.m. Suggest removal

ThisIsOurs says...

Lol. That's interesting I've done the calculations and realized I can get my items 30% cheaper than Super Value if I order directly from the US. If I had a group to order bulk it could be 40%.. or more

Posted 21 September 2023, 9:59 a.m. Suggest removal

ohdrap4 says...

And, how exactly do you achive that?
I find the savings are nearly wiped out by customs,brokerage and shipping fees.

The difference being negligent, not worth the hassle.

Posted 21 September 2023, 10:11 a.m. Suggest removal

ExposedU2C says...

You're obviously not a smart importer, especially of non-perishable food items, which means you're needlessly giving away your hard earned money to the very greedy price gouging Rupert Roberts. Suggest you get smart or you will soon go broke from greatly enriching the insatiably greedy Roberts family.

Posted 21 September 2023, 10:48 a.m. Suggest removal

ThisIsOurs says...

I dont know how or what you buy, but I just reordered **again** and I'm very familiar with the prices I pay in store and the prices plus duty when I import. FYI We actually pay on avg 15-20% VAT, they've always lied to us about 7% and 10% and who "helping" us by lowering the rate.

I watched Roberts send a certain brand of toilet tissue from 5 to 10 dollars within 2 months! And this was **before** the **first** 7.5%VAT implementation. I saw apples creep from 89c to 2.19 around the same time. No global nuttin was happening. So I dont buy the inflation "only" causation at all.

I think Bahamian businesses practice a form of profiteering just like true pirates. Actually pirates een have nothing on us, at least they dress like pirates so you see them coming with their sword and gun.

Businesses charge as high prices as they can then when people stop buying they have a sale. Exactly what Robert's described in this article. Since I don't buy every single item in the food store, I'm willing to concede that I'm unlucky enough to be partial to the items that get the highest markups.

Posted 21 September 2023, 10:49 a.m. Suggest removal

ThisIsOurs says...

I should have added "they have a sale, *and still make a profit*"

Posted 22 September 2023, 4:34 a.m. Suggest removal

GodSpeed says...

you gotta find a hookup

Posted 22 September 2023, 8:53 a.m. Suggest removal

TalRussell says...

Always, my goto source for the latest in what local grocery' stores shelves are stocking, is Comrade "Grocerman's" Rupert Roberts. ----- So, Comrade Rupert. --- When, if not already, will your SuperValu ,12 outlets freezer section, start importing that 'Lab-grown' goat meat --- Although 'made in-lab from Goats' --- But can eventually abolish the need for the slaughtering of Long Island Goats and Sheeps. –- Yes?

Posted 21 September 2023, 1:42 p.m. Suggest removal

ohdrap4 says...

Given this is ours comments, I went on Amazon. The price of basmati, jasmine and long grain rice only differed by about 29 cents

Dried beans were more expensive than locally.

Chia seeds were the same price, but don't goto supervalue because I took all that was on the shelf.

And, yep, I wait for the sale. I buy the Thursday paper for the dead people age, spin, then I buy the special.

I do not buy his fruit cause it is all rotten

Posted 21 September 2023, 3:48 p.m. Suggest removal

ThisIsOurs says...

I rarely use rice flour or sugar, as mentioned below our shopping tastes arent 1-1. I buy 4lbs of nuts for 11 dollars. I forget the size of the small container of walnuts that they priced at 16 dollars...I buy fruits that dont spoil quickly. Like oranges. They will last forever

Posted 21 September 2023, 9:10 p.m. Suggest removal

ohdrap4 says...

more comparison:

1 lb fleishman yeast 7.70 on Amazon, 5.72 at supervalue , vat incuded
morton salt 26 oz 7.92 on amazon, supervalue 2.45 , and the 2.45 is robbery because it used to be 1.79

argo cornstarch 1lb on amazon 6.70, less than 4 dollars at supervalue.

i hope they do not read this and increase the prices

Posted 21 September 2023, 4:02 p.m. Suggest removal

ThisIsOurs says...

so i dont buy cornstarch or yeast. my Morton salt was bought a year ago and is half full. Looks like your method works for you and mine for me

Posted 21 September 2023, 9:07 p.m. Suggest removal

ExposedU2C says...

You might be wasting your time ThisisOurs because ohdrap4, who is always posting to this website about food, food prices and recipes, is likely part of the management team at Super Value. LOL

Posted 21 September 2023, 10:04 p.m. Suggest removal

ThisIsOurs says...

Super value mgmt. Lol. He was right about one thing though and it's very mysterious, they raised the price of produce and I've seen it with my own eyes, the shelves **restocked** with **spoiled** fruit. I'm not in their meetings so I'm only **guessing**, but the only way the restocked produce could be spoiled on the 1st day is if its bused from the more upscale location out West when the Czars and Sultans wont pay for it. Where's the Consumer Protection agency?

Posted 22 September 2023, 4:30 a.m. Suggest removal

ohdrap4 says...

I am glad you are a fan of mine Exposed.
No, I do not work for super value, but , if you can find me a situation there with good pay and benefits, I will withdraw my rotten fruit comment.

Posted 22 September 2023, 9:42 a.m. Suggest removal

ThisIsOurs says...

no consumer buys fruit from abroad for price savings... well noone I know... if anyone does Id like to know the secret.

Posted 22 September 2023, 7:11 p.m. Suggest removal

bahamianson says...

Food cost up 30% , on already expensive , high priced food plus VAT.

Posted 21 September 2023, 5:23 p.m. Suggest removal

TalRussell says...

Sometimes, even small shit, like a few pennies price drop on a SuperValu store's grocery item, will help with deciding on affordability for some of Comrade "Grocerman's" Rupert Roberts' customers. --- Yes?

Posted 21 September 2023, 11:32 p.m. Suggest removal

Log in to comment