In the world of gamers, technology defines the player’s experience.

On one hand, there’s the evolution of consoles that shape generations; on the other, AI-powered televisions are revolutionising the concept of immersion in digital entertainment by combining size, image quality, and smart connectivity. 

With a simple voice command, it’s possible to turn on the TV and, in seconds, be transported into a supernatural adventure or an epic battle.

In Latin America and the Caribbean, advancements in TV technology have a direct impact on the concept of home entertainment, a cultural mainstay in the region. 

Gamers are increasingly opting for 65-inch or larger screens, which offer a striking visual impact. 

“With refresh rates up to 144Hz or even 240Hz, the experience is fluid and uninterrupted — an essential factor for both professional and amateur players. Models like Samsung’s Neo QLED, for instance, combine image quality and high refresh rates, boosting immersion levels and maximising users’ competitive potential,” said Felipe Rabat, vice president of consumer electronics for Samsung Central America and the Caribbean.

Another factor transforming gaming consumption is the integration of televisions with video game streaming services. 

As cloud gaming grows, gamers in this region have easier access to titles without needing consoles or large downloads. 

The latest TVs come with built-in gaming hubs, enabling a much faster and more intuitive “plug-and-play” experience. 

This innovation meets the demand for convenience among Latin American and the Caribbean consumers, positioning screens at the heart of the connected home ecosystem. Recent data shows significant growth in cloud gaming users in Latin America, reflecting a desire for practicality and innovation.

Artificial intelligence plays a fundamental role by adapting the gaming experience to the type of content displayed. The latest-generation televisions recognise game genres and optimise parameters such as brightness, contrast, and sound, creating a more immersive audiovisual experience. 

Imagine playing a suspenseful game like Resident Evil, where sound and lighting tones automatically adjust to make each moment more intense: this is AI’s promise to the gaming universe, making every session more immersive and thrilling.

“These innovations captured attention at events like the Brazil Game Show, one of the largest gaming expo in America, recently held in São Paulo. 

During the event, visitors experienced the latest in giant screens, showcasing the potential of combining larger displays with technologies like AI. Attendees reported that playing on screens like the 85-inch Neo QLED provided an immersion comparable to a movie theater, underscoring the impact of these technologies on user experience,” said Rabat.

The combination of high-tech screens with features like AI and cloud gaming opens new possibilities not only for gamers but for anyone seeking complete, intense immersion in the digital universe.