The Bahamas Telecommunications Company (BTC) yesterday unveiled a partnership to provide free wireless Internet service on 150 buses and taxis and slash their ‘unlimited data’ costs by 90 percent.

The carrier, in a statement, said it has partnered with AD-Fi, a subsidiary of AD+ECH Global, to install and roll-out an initiative designed to offer seamless connectivity to Bahamians and tourists alike. Installation of the necessary systems and technology began in January, with the official project launch set for March 2025.

JoBeth Coleby-Davis, minister of energy and transport, said: “This initiative will enhance the experience for passengers on public buses and taxis. It aligns with the Government’s plan to transform the sector.”

The project seeks to combine AD-Fi’s advertising platform with BTC’s 4G LTE mobile network. It will deliver an ad-supported Wi-Fi solution designed to boost connectivity, support local businesses and elevate the public transit experience. Passengers will enjoy complimentary Wi-Fi access while businesses can reach targeted audiences through innovative advertising opportunities.

The partners added that, by integrating AD-Fi’’s platform with BTC’s data services, bus operators can now affordably provide free Wi-Fi to passengers. This, they asserted, will reduce the $145 cost of unlimited data per bus by nearly 90 percent, minimising costs for operators but also transforming Wi-Fi into a sustainable, cost-effective amenity that enhances the overall public transit experience.

“This partnership is a significant milestone in our mission to bridge the digital divide,” said Keith Russell Jr, AD-Fi’s chief executive. “By integrating free Wi-Fi into public transit, we are not only improving access to the Internet but also creating a platform for economic empowerment, benefiting passengers, advertisers and transit operators.”

Delmaro Duncombe, BTC’s director of B2B (business-to-business) operations, said: “BTC is committed to driving innovation that enhances connectivity for all. Partnering with AD-Fi allows us to extend our reliable 4G LTE network to public transit, ensuring that both residents and visitors stay connected effortlessly.

“This initiative not only strengthens digital access but also creates new opportunities for businesses and commuters alike. This partnership with AD-Fi is timely and reinforces BTC’s role in advancing The Bahamas’ digital future.”

The installation phase will equip 150 public buses and taxis with Wi-Fi systems. AD-Fi said it also has plans to help restaurant and bar owners, Airbnb hosts and boutique hotel operators monetise their existing Wi-Fi infrastructure.

Currently, many of these businesses provide free Wi-Fi to patrons at their own expense. AD-Fi’s sponsored Wi-Fi platform will allow these operators to generate additional revenue through third-party advertising.

By integrating AD-Fi’s platform with their existing Wi-Fi network, businesses can earn monthly payouts based on the volume of ads viewed at their location. “The best part is, they don’t have to lift a finger once the integration is complete,” said Mr Russell. “We handle everything - from ad sales to platform management - while these businesses enjoy the financial benefits of this passive income stream.”