Growing fly fishing's $150m impact hit by 25% guide loss

By NEIL HARTNELL

Tribune Business Editor

nhartnell@tribunemedia.net

The Bahamas has lost 25 percent of the certified guides that are critical to maintaining its status as the world's "premier warm water fly fishing destination", it was revealed yesterday.

Joel Moxey, a sustainable tourism consultant, told the Andros Business Outlook conference that the sector's ability to grow beyond its last projected $150m annual economic impact is being hindered by the loss of one-quarter of its trained, experienced guides since the turn of the century.

Noting that a significant training investment is required to produce qualified, certified guides, he also warned independent practitioners as well as the fishing lodges themselves that they had "better have your tax compliance certificate" and other business affairs in order because "the Government is coming after you" to make sure it is collecting its fair share of taxes.

"We recognise the basis of the industry, and a successful fly fishing lodge, is the guiding," Mr Moxey, a former fishing lodge manager himself, said. "You have to have well-trained, successful guides or else you will fail. And training guides is not an easy process.

"Guides matriculate over 10, 15, 20 years. The Bahamas is known primarily for outstanding guides across the world, world class guides by far.... They are beyond world class. They can practice every single day from January to December if they wanted to. The trouble is we have lost a lot of our guides. [They've] passed on, just passed.

"We did a study. From 2000 to 2025, we lost probably 25 percent of our guides who just passed. Bimini, the gateway to guiding, the first place where bonefishing is, can you guess how many guides we have there now? One. That's right Senator, you are from Bimini. You know we have one outstanding guide who is 20 years-old."

Mr Moxey said a "first-class" guide training programme has been created at the Bahamas Agricultural Marine Science Institute (BAMSI), which is now into its third batch of trainees. "We have to have good guides who can build a rapport and communicate, but also have the technical skills," he added.

"The business is growing. The Bahamas is known as the premier warm water fly fishing destination in the world by far. Everyone wants to be here, but the problem is we can only grow by as much as we have qualified guides, so we require that and are working very, very hard to train our guides."

Noting that guides can be independent practitioners, as well as work for a specific fishing lodge, Mr Moxey warned the former: "When you run a business the Government is coming after you. You'd better have a tax compliance certificate, you'd better pay your National Insurance Board (NIB) contributions, you'd better pay your Business Licence fees because otherwise you're going to get shut down.

"Not that the Government wants to put you out of business, but the Government wants these things because there are programmes the Government provides that it needs funding for. You have to have your Tax Compliance Certificate to be able to get grants. You cannot get them if you are not paying your Business Licence fee."

Mr Moxey said fishing guides are being trained "to separate their business away from themselves", and keep business records away from their personal ones. And he urged fishing guides and lodges to promote themselves to the market by attending at least some of the six US annual trade shows - Boston, Atlanta, New Jersey, Seattle, Denver and California.

Pointing out that this was critical to "drive business", and achieve sustainability and profitability, Mr Moxey said: "If you're depending on booking agents, booking agents want 20 percent of your business before it gets to you. You cannot run a profitable business like that.

"When I was running a lodge, and a ran a lodge for 15 years in Mangrove Cay, I can tell you that if you do not have repeat business or drive your own clients to you, you will fail because the costs of running a lodge are too high."

Elizabeth Bain, Mangrove Cay Club's manager, who has been in business for 25 years, countered that she initially had to rely on booking agents when she started "to get out there through marketing and needing to create a reputation".

Pointing out that lodges have to either do the marketing themselves, or hire a third-party to conduct it for them, she added: "There's no way you can escape - you're going to have to pay that money. When we started we relied very heavily on booking agents.

"As time went on, and we grew our reputation, we were able to gather referral business that came to us directly.... You have got to start somewhere and build your reputation. You just don't put yourself out there as a fishing lodge and they fall out of the sky. You have got to earn the right for those guests to come."

And, while acknowledging the critical role played by guides, Ms Bain said "all other aspects of the business have to be firing on all cylinders" such as the quality of the accommodation, food and drinks and customer service. She described the industry as a "hands-on business" that requires focused attention on the guests at all times.

Comments

Porcupine says...

Mr. Moxey, why don't you do a survey to see how easy the Bahamian government has made it for Bahamian business owners to be in business in The Bahamas?
You "were" a lodge owner/manager. And, how long have you been out of that?
Presently, The Bahamas appears to be against business and encouraging their youth to stay and make an investment in their future here.
This is a fact.
I often ask the question, "Why would a decent, educated Bahamian kid come back home?
You do know that your hometown of Mangrove Cay has constant water, electricity, phone and internet outages, right?
So, what is the government doing to provide the very basic infrastructure needed for a lodge to operate? What about growth? You are aware that lodge owners in Andros lose clients because of poor infrastructure, right Mr. Moxey?
The guests leave, not to return, not because of a guide shortage, but because all we hear from our representatives is bullshit.
Since you have been out of the lodge business, do you know how many rules, regulations, taxes, fees and barriers have been put before business owners?
Do you really never hear how frustrated small business people are in this country?
While we should be encouraging our youth to stay and help develop our communities and economy, why are all the doctors, nurses, teachers and educated kids leaving these shores?
If this were not true, why are we forced to bring in foreigners to staff these positions?
The answer is because we treat our own people like crap and pay them poorly.
Besides the fact that everything is political here and we continue to promote and reward the ass-kissers, family, sweethearts...............excluding the educated and competent from government jobs.
Mr. Moxey, you must know this. It is not just that the old-time guides are dying off We do not encourage nation building nor providing opportunities for our youth to stay home.

Posted 21 June 2025, 12:55 p.m. Suggest removal

Porcupine says...

Mr. Moxey, many, many businesses thrive while paying 20% commissions.
Like anything else, you build it into your price.
Some people like to focus on running the business they do best, and leaving the marketing to marketing experts.
Compare the prices we pay here for everything, including VAT and shipping and VAT on VAT, and on and on, compared to what is being charged in Florida.
What, pray tell, can explain these differences?
And, you must know that the biggest complaint lodged by visitors to The Bahamas are the high prices.
Having been in business myself, and speaking with many, many business owners here, it seems as though our government is happy hindering those who wish to go into business, instead of pulling out all the stops to help our own citizens.
This is a universal feeling. Yes?
Until we completely revolutionize the attitude of our government towards small businesses, we will continue to see our economy shrink, rather than grow.
There seems to be a lack of educated leadership in our country that would allow us to develop a true vision and follow through.
So long as we have a group of men who take as much as they can for themselves for 5 years, leaving little for The People, you can train as many bonefishing guides as you wish and nothing will change.

Posted 21 June 2025, 1:09 p.m. Suggest removal

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