The Ministry of Tourism, Investments & Aviation has teamed with private sector partners in a bid to generate increased tourism business from the European market.

Latia Duncombe, the tourism director-general, is leading The Bahamas’ delegation at the three-day International Tourism Exchange Berlin (ITB) 2025, the world’s largest travel trade show, which finishes tomorrow.

The ministry has been joined by partners including the Nassau Paradise Island Promotion Board, Majestic Holidays and Warwick Paradise Island. They will be meeting with travel trade professionals, strengthening business relationships and exploring opportunities to expand The Bahamas’ presence in the European market.

“ITB Berlin is a key platform for The Bahamas to deepen relationships with our international partners and expand our reach within the European market,” said Chester Cooper, deputy prime minister and minister of tourism, investments and aviation.

“Our presence at this year’s event underscores our commitment to strengthening airlift, increasing visitor arrivals and showcasing the unique cultural experiences that set The Bahamas apart.”

“ITB remains one of the most important stages for us to showcase The Bahamas to the world,” said Mrs Duncombe. “This year, our participation is focused on forging meaningful partnerships, driving new business, and ensuring The Bahamas remains a top-of-mind destination for European travellers.”

ITB Berlin is attended by more than10,000 exhibitors representing destinations, tour operators, booking systems, transport providers and hotels. The Bahamian delegation is participating in a series of meetings with major global tour operators, luxury travel specialists, and European air carriers to explore potential airlift opportunities and customised travel packages for this nation.

This year, The Bahamas’ presence at ITB will culminate in Bahamas Night, an event marking the 50th anniversary of this nation’s people-to-people programme. This long-standing initiative has generated meaningful exchanges between Bahamians and visitors, creating deeper cultural ties and enhancing the visitor experience.

“The people-to-people programme is an example of Bahamian hospitality, fostering authentic connections with our people that leave a lasting impact on our visitors,’’ said Mrs Duncombe. “Celebrating its 50th anniversary at ITB highlights the essence of The Bahamas. Beyond our breathtaking landscapes, it’s the people and the culture that truly set us apart.”

Bahamas Night will welcome trade and media partners to an experience showcasing the spirit of The Bahamas. Attendees will enjoy an evening filled with Bahamian hospitality, featuring cultural performances, music and a visual presentation highlighting the waters of The Bahamas.