The Simplified Group of Companies yesterday pledged it will provide free artificial intelligence (AI) education and certification to all customers who engage with it.

The course, called Unlock the Power of AI, will be offered on a complimentary by Simplified Tech, the group’s AI adoption, implementation and robotics company, via its online learning platform.

“We believe that understanding AI is no longer optional; it’s essential,” said Robert Pantry, the Simplified Group of Companies’ founder and chief executive.

“By empowering our clients with this knowledge, we’re helping them unlock new opportunities for growth, innovation and efficiency, and to give them a competitive advantage on the global AI stage.” 

The offer extends to all new and existing customers who engage in new business with any of the four Simplified Group companies. Those companies include Affinity Insurance, Simplified Lending, Auto Simplified and Simplified Tech.

“This groundbreaking initiative reflects the group’s core purpose - to bridge the gap between people’s goals and happiness,” added Mr Pantry. “It reinforces the vision to cultivate a sustainable ecosystem that empowers individuals and businesses to excel through simple, innovative and transformative solutions.”

Simplified said that, beginning on November 17, all new clients or existing clients signing up for qualifying products or services under any of its four companies will receive complimentary enrollment in the ‘Unlock the Power of AI’ course if they desire.

“By offering complimentary AI education, the group is empowering clients to better understand and benefit from emerging technologies shaping the global economy,” Mr Pantry said. “It positions them to acquire skills and knowledge that's readily shaping every aspect of human life. It also provides our clients with the knowledge necessary to help their children and loved ones learn and adopt AI.”

The course, according to Kinara Lloyd, Simplified Tech’s business lead, is designed to be an easy-to-use and understand introduction to AI. It covers concepts including how AI works; every day AI applications and common misconceptions; AI tools such as ChatGPT & MS Copilot; effective prompting; and overcoming challenges.

It also includes a parents' tool-kit to teach AI and real-world personal/workplace applications for AI. Those taking the course can do so at their own pace, and will receive a certificate of participation once finished.

“This course demystifies AI and shows how it can be used as a beneficial tool in one's work and everyday life, as well as with problem solving or decision-making. It’s designed to create confident, AI tech-ready clients regardless of their technical background,” said Lloyd, who added that familiarity will help improve The Bahamas’ digital readiness.