ANOTHER Chinese vehicle brand has entered the Bahamian market through the launch of one of its leading sports utility vehicle (SUV) models.

Supreme Auto, the Bahamian dealer located on University Drive, whose president is former FOCOL Holdings chief executive, Anthony Robinson, is the local distributor for Chinese manufacturer, Chery International, and its Tiggo SUV brand.

The launch event was attended by executives from the banking and insurance sectors, the media, and the brand’s first local customers.  Each customer received a $500 manufacturer’s rebate during the reception.

“This launch is more than a showcase of sleek designs and cutting-edge features. It is a celebration of partnership between industry leaders, customers and the Chery team,” said Christine Robinson, Supreme Auto’s managing director. “Together, we’re building a driving experience that reflects the spirit of The Bahamas that is dynamic, dependable and distinctly bold.”

Founded in 1997, the Chery Group operates in more than 100 countries and regions.  It has been a leading Chinese passenger car exporter for 22 consecutive years. “We evaluated four elements, including product, service, technology and price.  We are pleased that Chery delivered on all four,” said Mr Robinson, Supreme Auto’s president. 

“The vehicles are modern in design, with ample space and more than adequate ground clearance, important for our roads and changing weather. The technology in the Tiggo line-up is there to make the vehicle more reliable and safer to assist your driving.

“Our service plan is anchored by the manufacturer’s seven-year or 125,000-miles, whichever comes first, warranty programme designed to keep the cost of owning and operating your vehicle competitive throughout its life.”

The Tiggo models showcased in Nassau include the compact Tiggo 4.  The midsize Tiggo 7 has added space and presence for growing families and longer commutes.  The three-row Tiggo 8 has up to seven seats. Ms Robinson said access and protection are central to the brand’s mission. “Your partnership is instrumental in making vehicle ownership more accessible and secure for our customers,” she said. “To our first customers, thank you for believing in our vision. Your confidence in the Chery brand inspires us to keep pushing boundaries and delivering excellence.”

“We are excited for the opportunity to offer the Bahamian public safe, reliable and affordable quality with the Chery Tiggo line-up,” Mr Robinson concluded.