TalRussell, I agree with your "viewers were not left with the slightest impression that other than being paid endorsements in a commercial, that Comrades Rick, Shakara or David are actually connected to Bahamaland." The music was so darn dreary and with so many talented musicians in the Bahamas they should have supported one of their own and play music that is indigenous to the Bahamas. A Bahamian musician(s) could have brought life to that ad. The scenery could be many other Caribbean countries; there was nothing distinctive or unique about it. It took almost 50 seconds before Abaco and Inagua were mentioned and finally at the end "Bahamas" was mentioned along with the graphic. For those unfamiliar with the Out Islands Abaco and Inagua meant nothing to them. That ad definitely was not family friendly. I give them credit for trying to promote the Bahamas but with all the culture the Bahamas has to offer I doubt showing the ocean and remote beach will be enough for people to book a flight especially someone planning a trip with children. I hope the ad is successful as the Bahamas could use a good shot in the arm of tourists.